Cyprus Seeds brings to Cyprus Karen Golmer, for a 2-day-workshop hosted by The Cyprus Institute in Nicosia.
The workshop will be focused on Market Exploitation and Discovery. Ms Karen Golmer offers the same workshop at the MIT Deshpande Center for Technology Innovation and is considered one of the most important areas to receive training if you are interested to commercialize your research.
Karen Golmer, is the Innovation Manager of the MIT Deshpande Center Grant and Catalyst Programs. She directs the grant selection process and guides project teams on their path to commercialization. Before joining the MIT Deshpande Center for Technology Innovation, she was instrumental in advising technology startups to find their way, especially in the area of business and market development.
RSVP by 17th of January at [email protected]
The Program of the workshop will be as follows:
Day 1: Why customer discovery?/What is your value proposition?/who is your customer?
- Introduce the workshop and agenda
- Introductions for the teams
- Lecture- What you need for a business and why customer discovery is important
- Examples
- Value proposition- Steve Blank videos
- Exercise- What is your value proposition? in teams with template, noting assumptions that will need to be validated
- Report out
- Who is your customer? Who will benefit? Who will pay? Who has a seat at the table to influence the decision?
- Exercise- in teams with template, noting assumptions that will need to be validated, who do you need to interview to validate your assumptions
- Report out
- Set up for day two- refine templates and start the list of people to interview and what you want to learn
Day 2: Validating your assumption/Interviewing- Who do you need to talk to? What to ask?
- Agenda for day two
- Brief review of day one and report out- each team reads VP and customer, what they need to know
- Lecture on interviewing
- Exercise Peg and Hole and report out
- Role model interviewing using actual projects
- Refine lists of people to talk to and questions to ask
- Where to find or how to contact… working a conference
- Report out and next steps template
